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Lacoste is the French lifestyle brand with a world-class heritage in sport. In 1991 Pentland became the worldwide licensee for Lacoste footwear.
Today the brand continues to be renowned for its premium quality and innovative footwear, with an emphasis on sports-influenced styles.
LACOSTE is above all a legend
The legend of a fantastic tennis player, René Lacoste, a member of the famous French "Musketeers" Davis Cup Team and a star of the courts at Wimbledon, Forest Hills and Roland Garros.
The true story of "the Crocodile" dates back to 1927. René Lacoste liked to recount how this nickname came about and ultimately became a brand of worldwide renown.
“I was nicknamed "the Crocodile" by the American press, after I made a bet with the captain of the French Davis Cup Team. The public must have been fond of this nickname which conveyed the tenacity I displayed on the tennis courts, never letting go of my prey.”
In 1933, René Lacoste founded a company to manufacture the perfect tennis shirt. The original “1212” pique polo shirt featured the now legendary embroidered crocodile on the left breast - Lacoste was born and revolutionised sportswear and branding within sport.
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