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Kickers is a brand phenomenon; the only footwear brand to capture the aspirations of teens whilst maintaining a high degree of credibility amongst adults.
With its 40th anniversary rapidly approaching, Kickers has been awarded Superbrand status by the Superbrands Council, and voted 2008 Footwear Brand of the Year by Maxim.
Youth brand Kickers was created nearly 40 years ago. Originally conceived to be worn with jeans, Kickers shoes quickly became the wardrobe staple for an entire generation. At a time when manufacturers only offered traditional and conformist footwear, the multicoloured nubuck high shoes revolutionised the industry and became extremely popular: the Kickers ‘lifestyle’ concept was born.
In 1970, Daniel Raufast discovered the poster for the musical “Hair”. Intrigued by all the barefooted youngsters wearing jeans, he developed a new shoe concept more compatible with the blue-jean generation. Thus the 'Kick-Hi' was born. Kickers is constantly looking to the future and drawing inspiration from the past. Launched in 2007, Kickers “Project X” brought together rising talents from the worlds of fashion and jewellery design, styling and illustration to reinterpret the iconic Kick-Hi boot more than three decades after its inception. In 2008 Kickers instigated a music project called “Sound of Style”, which saw collaborative shoe designs from music megastars such as The Buzzcocks, The Hacienda and Groove Armada.
Copyright © 2013 Pentland Brands plc. All rights reserved. All trademarks acknowledged. *Pentland is proud to be an investor in these great brands
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