Gio-Goi emerged from the dance revolution that swept over Britain in the 1980s and 1990s, and soon became the label that key influential figureheads in the music and media industries wanted to wear, with the likes of The Happy Mondays, Blur and Oasis as their ambassadors.
A new brand with style and credibility for those in the know, Gio-Goi was born. Vivienne Westwood cited the brand as an inspiration, as it was voted best-selling label by The Face magazine.
Current holder of the Drapers’ “Fashion Brand of The Year” Award, British label Gio-Goi is famously worn by a new generation of Brit Rock stars, including Tom Meighan frontman of Kasabian, soul sensation Amy Winehouse and the Arctic Monkeys.
Pentland is proud to be an investor in this great brand.