07 Jun 2018
Ted Baker footwear picked up not one, but two wins at the annual Drapers Footwear Awards.
Ted Baker has been recognised at these prestigious footwear awards every year since 2012. This year, again not content with just one award, the evening saw Ted Baker bring home wins for both the Men’s Fashion Footwear Brand of the Year and the Women’s Fashion Footwear Brand of the Year.
The judges said that Ted Baker had a “well-balanced strategy which allows it to see growth across all silhouettes and channels with impressive attention to detail” and that it has “true wardrobe essentials” in all categories.
The awards recognise outstanding achievement among a wide number of disciplines in the sector, from product innovation to creative marketing campaigns and international business performance. The Men’s and Women’s Fashion Brand of the Year awards go to the best footwear brands operating in the UK market today, highlighting Ted Baker once again a leader in the UK footwear industry.
Nicola Matthews, Ted Baker Brand Director, was among those at the event. She said: “We flew the Pentland Brands flag high last night, exceeding our previous wins by taking home two highly coveted Fashion Footwear awards. Thank you to all the teams involved in delivering Ted Baker footwear for Pentland Brands! It’s a very proud moment for us all!”