Pentland Brands Limited

Speedo's V Class goggle receives international Red Dot award for design and innovation

03 Apr 2017

v-class pentland

​​Speedo's V-Class ™ goggle range has received a global seal of approval with a notorious Red Dot Award for Design & Innovation for 2017, under the Sports & Equipment category.

V-Class ™ is the latest addition to Speedo's expanding goggle portfolio, and has been recognised for outstanding design and excellence by the expert committee at RedDot.

The V-Class™ range aims to capture the attention of swimmers who desire a goggle that is stylish, comfortable and provides an excellent field of vision. Available in both unisex 'Vue' and female fit 'Virtue' goggles, the vibrant contrasting colour combinations inject energy and vitality into the range for the S117 season, completing the look for frequent lane swimmers.

The goggle features Speedo's IQfit ® technology on the seal, creating a goggle that moulds to the eye socket; due to extensive ergonomic research, head scanning data and the understanding of swimmers needs.  

The Red Dot Award scheme invites manufacturers and designers around the globe to enter their products as part of the 2017 self-nomination process. The jury of around 40 independent designers, design professors and specialist journalists tested, discussed and assessed each individual product, awarding the Honourable Mention for a well-conceived detail solution, the Red Dot for high design quality. In total, the competition received more than 5,500 entries from 54 countries this year.

Founder and CEO of the Red Dot Award, Professor Dr. Peter Zec says;

"The Red Dot winners are pursuing the right design strategy. They have recognised that good design and economic success go hand in hand. The award by the critical Red Dot jury documents their high design quality and is indicative of their successful design policy."

 

The V-Class goggle benefits from the years of practice and design expertise put in by the team at Aqualab - Speedo's specialist R&D department. V-Class was created to deliver superior vision, style and comfort in one goggle, boasting 2 x anti-fog technology, as well as accommodating a clear, expansive underwater view, which delivers the most desirable and best performing fitness goggle to date.


Tim Sharpe, Pentland Innovation Director says;  

"We've drawn on our years of expertise of working with swimmers to improve and evolve our goggle range to be the most desirable and effective available on the market. Whether it's for competitive racing or swimming to keep fit, goggles are a great way to help swimmers to get the best out of their time in their water."