Pentland Brands Limited

Red or Dead launch new Specsavers range with interchangeable arms

15 May 2017

Pentlanddotcom

ICONIC British brand Red or Dead has unveiled a cutting-edge new collection of glasses featuring interchangeable arms. 

Exclusive to Specsavers, the new range inspired by the multi-armed Indian goddess Kali is available in stores nationwide. 

Fashion-forward specs wearers can channel their inner goddess with the ability to switch the glasses’ arms to match their mood. And with 13 unique styles in an array of bold colours, prints and patterns - the frames offer thrilling visual versatility for any daring fashionista. 

Red or Dead creative director Katie Greenyer says: 

‘This cutting edge collection and brave new direction is the epitome of Red or Dead’s brand ideals. We’re saying no to normal and bringing some fun to your face while re-immersing and re-exciting our consumers with our classic brand heritage and sense of humour.’


Red or Dead glasses are just £99, including standard single vision lenses. As they feature in Specsavers’ two for one offer you can walk away with two pairs and change from £100.