Accessibility Links
Follow
Speedo® Extends Partnership With Michael Phelps Through 2013
14-Time Olympic Gold Medalist and Speedo Share Common Goal to Grow the Sport of Swimming.
LONDON (September 9, 2009) - SPEEDO® today announced the extension of its long-time partnership with swimming superstar Michael Phelps through to 2013. Following his historic 8 Olympic Gold Medal haul in Beijing, Phelps’ career-spanning commitment to the Speedo brand and a shared passion to help grow the sport of swimming globally now continues through the 2012 London Olympic Games and beyond. A Team Speedo star since 2001, Phelps’ relationship with Speedo goes beyond a traditional endorsement contract. Phelps used the $1 million bonus he earned from Speedo for his record medal haul in Beijing to start the Michael Phelps Foundation, a charitable organisation committed to growing the sport of swimming. As part of Phelps’ new Speedo deal, the brand will donate $10,000 to the Michael Phelps Foundation for every World Record Phelps sets; Phelps has committed to match each donation as well. “Speedo’s support both in and out of the pool has helped me grow into the swimmer I am today,” said Phelps. “I am grateful for the brand’s commitment to help realise our shared vision to grow the sport of swimming globally.”
“Michael has transformed the sport of swimming, with more fan interest and participation than ever before,” said David Robinson, President of Speedo. “Speedo is committed to building on the momentum with direct support for the Michael Phelps Foundation.” He added “Michael continues to inspire the whole world of swimming and is a fabulous ambassador for the Speedo brand across the 175 countries that we operate within. He continues to inspire young and old alike to embrace the sport of swimming.” Phelps will also continue to serve as part of an athlete advisory group to the Speedo Aqualab, the research and development centre that continually pioneers new technologies and innovations in swimwear and accessories. In 2008 it introduced the Speedo LZR Racer, which Phelps wore for every gold-medal-winning swim in Beijing and at the 2009 13th FINA World Championships in Rome. In the coming months, Speedo will announce an updated and comprehensive range of elite swimwear that conforms to newly released FINA rules. “I am proud to be part of the Speedo Aqualab global team,” Phelps added. “Speedo and its Aqualab team are leaders in innovation. I have worn Speedo throughout my career and look forward to racing in new technology in 2010 and onwards to the 2012 London Olympics.” “As the world’s greatest Olympian, Michael continually challenges Speedo to drive innovation throughout our product range,” said Jason Rance, Vice President of Marketing for Speedo. “We are committed to helping swimmers achieve their personal best and this will be evidenced once again with the launch of a new generation of Speedo elite swimwear later this year .”
Phelps made history by winning eight gold medals at the 2008 Olympic Games – the most for any athlete at a single Games. During the nine-day competition in Beijing, Phelps set seven World Records, eight American Records and eight Olympic Records to become the most decorated athlete in Olympic history with 14 gold medals. As he looks ahead to the 2012 London Olympics, Phelps continues his assault on the history books. At the 13th FINA World Championships in Rome this summer, Phelps accomplished another personal and historic goal, setting a new World Record of 49.82 in the 100m butterfly to become the first man to break the 50-second barrier. The Baltimore native continues to train at the North Baltimore Aquatic Club under long-time Speedo coach Bob Bowman. Team Speedo swimmers include Olympic Gold Medalists Natalie Coughlin (USA), Ryan Lochte (USA), Katie Hoff (USA), Libby Trickett (AUS), Eamon Sullivan (AUS), Park Tae Hwan (KOR) and Rebecca Adlington (GBR).
News
-
01 May 2013
Judges confirmed for Churchill Design Competition
The Churchill Centre is pleased to announce the judging committee for the 2013 Winston Churchill Design Competition.... Read more
-
22 Apr 2013
Pentland celebrates fifth Queen’s Award for Enterprise
Pentland Group Plc receives The Queen’s Award for Enterprise in the International Trade category for 2013.... Read more
-
18 Apr 2013
Cullen Jones Joins Team Speedo As Newest Brand Ambassador
Speedo unveils two-time Olympic champion as its latest brand ambassador.... Read more
-
15 Apr 2013
Canterbury Reveals New Engladn Sevens Shirt
Are you team home or away? ... Read more
-
15 Apr 2013
Speedo Unveils Latest Additions to Sculpture Collection
Research Results Help Women Look Great and Love Swimming... Read more
-
10 Apr 2013
Speedo Announces Florent Manaudou As Newest Brand Ambassador
French Olympic Gold medalist has become newest Speedo ambassador... Read more
-
04 Apr 2013
Tamzin Outhwaite Gets 'Swim Fit' With Speedo
Amazing pictures reveal Tamzin’s toned post-baby body following six-week Swim Fit programme ... Read more
-
02 Apr 2013
Stars In Stripes
Canterbury Unveils New US Rugby Jerseys... Read more
-
26 Mar 2013
Boxfresh - We Have A Winner!
Earlier this year Boxfresh invited aspiring designers to submit their take on the brands cult footwear style ‘Swich’.... Read more
-
12 Mar 2013
Michael Jameison Joins Team Speedo
Olympian, Michael Jamieson will become Speedo Ambassador. ... Read more
-
07 Mar 2013
Prince Harry announced as Patron for All Schools programme
The Rugby Football Union (RFU) today announced Prince Harry as Patron of All Schools... Read more
-
27 Feb 2013
Speedo and Canterbury get the Harlem Shakes
The Harlem Shake started is an internet video of people performing a skit to the song "Harlem Shake".... Read more
-
18 Feb 2013
Canterbury Give Rugby Fans Chance To Win £500 Of Kit
Rugby fans attending RBS 6 Nations games at Twickenham have the chance to win £500 of Canterbury kit... Read more
-
18 Feb 2013
Boxfresh Switch It Up
Boxfresh have teamed up with Teenage Cancer Trust to launch Swich it Up, a contest that allows participants to unleash their creativity... Read more
-
28 Jan 2013
British expedition achieves first ascent of new Antarctic route
British climber and adventurer Leo Houlding has led an international team to success... Read more
-
24 Jan 2013
Kickers on AW13 Catwalk at London Collections
The 3rd Kickers collaboration with menswear designer Christopher Shannon was unveiled on London Collections... Read more
-
21 Jan 2013
Aspects of Winston Churchill - Talks by Allen Packwood - Nottingham - Edinburgh
Talks will take place at Nottingham Trent University ... Read more
-
21 Jan 2013
Berghaus: The Running Man!
Congratulations to Berghaus athlete Philippe Gatta who is the winner of the 2013 Spine Challenger!... Read more
-
07 Jan 2013
Take Some ‘ME:TIME’ With ellesse
The ellesse Italia UK women’s lifestyle fitness range is endorsed by TV personality and gym bunny Melanie Sykes.... Read more
-
20 Dec 2012
78 Seconds of Highlights from the Rugby Internationals in LEGO!
Watch the video... Read more
-
09 Dec 2012
Mitre Sponsored Football Club Deportivo Huachipato Wins Chilean league
Deportivo Huachipato won the Chilean league title, beating rivals Union Espanola... Read more
-
01 Oct 2012
The Winston Churchill Design Competition 2012
Pentland, in partnership with the Churchilll Centre have launched a competition in conjunction with Arts Thread. ... Read more
-
19 Sep 2012
A Fusion of Old and New as Canterbury Unveils New England Kit
New England Rugby home and change kits unveiled ... Read more
-
13 Sep 2012
Canterbury joins Pentland family
Pentland Group plc is pleased to confirm that its acquisition of Canterbury, from JD Sports Fashion Plc... Read more
-
12 Sep 2012
Canterbury To Unveil New England Kit
Leading rugby brand, Canterbury, is to unveil the exciting new England rugby kit ... Read more
-
10 Sep 2012
Speedo Celebrates Golden Games for Stars of London
An unforgettable summer of swimming came to an end following the completion of the Paralympic Games this week... Read more
-
26 Jul 2012
Sustainable Apparel Coalition Wins Award
The Sustainable Apparel Coalition (SAC) wins the C.K. Prahalad Global Sustainability Leadership Collaboration Award ... Read more
-
15 Jul 2012
Berghaus wins award for innovation
New Vapour Storm jacket wins prestigious OutDoor Industry Award for Innovation... Read more
-
15 Jun 2012
Pentland Brands UK sites cut energy use by 41%
Pentland Brands UK sites have cut their energy use by 41% between 2004 and 2011... Read more
-
06 Jun 2012
Speedo UK supports Pools 4 Schools initiative
Speedo UK is proud to be partnering with Total Swimming on their Pools 4 Schools initiative... Read more
-
31 May 2012
UK MP Dr. Vince Cable Visits Speedo HQ
Speedo welcomed Dr. Vince Cable, Secretary of State for Business, Innovation and Skills, to the brand’s global headquarters in Nottingham.... Read more
-
25 May 2012
Pentland Brands recognised as one of the UK’s Best Workplaces 2012
Pentland Brands plc, has been recognised as one of the UK’s Best Workplaces 2012... Read more
-
09 May 2012
Agyness Deyn Chooses ellesse Heritage
British supermodel Agyness Deyn recently took a shine to some key ellesse heritage items... Read more
-
09 May 2012
Hampshire Cricket Club chooses Prostar
Prostar and Hampshire proudly launched the new Hampshire Cricket kits for three forthcoming competitions... Read more
-
24 Apr 2012
Boxfresh Wins Queen's Award for International Trade
Boxfresh is proud to announce that it has been awarded The Queen’s Award for its outstanding achievements in international trade.... Read more
-
04 Apr 2012
Sport Relief at Pentland Headquarters
Employees at Pentland Brands’ Headquarters in North London ran a series of charity events in aid of Sport Relief 2012.... Read more
-
29 Mar 2012
Berghaus backs the charity challenge bike ride
Berghaus showed its support to UK celebrities Denise Van Outen and Lydia Bright as they embarked upon an epic 262-mile charity bike ride through India.... Read more
-
26 Mar 2012
Mitre in a league of their own
Mitre has been chosen as the official kit supplier for nine of the twelve teams in the Indonesian Premier League (IPL).... Read more
-
10 Mar 2012
British Gas Swimming Championship Selection Trials
The British Gas Swimming Championships took place at the London Aquatics Centre where an average of 70% of swimmers wore Speedo swimwear.... Read more
-
10 Mar 2012
Berghaus Athletes Meet the Queen
British explorers gather at Buckingham Palace... Read more
-
05 Jan 2012
World Swim Against Malaria gets #1
Speedo supports #1 ranked charity ... Read more
-
01 Dec 2011
Become One With the New Speedo Fastskin 3
Speedo unleashes groundbreaking Racing SystemTM trilogy for 2012... Read more
-
04 Nov 2011
Berghaus Live for Adventure
Berghaus’ biggest brand campaign for a number of years has been launched.... Read more
-
24 Oct 2011
Payton Runs Again
KangaROOS is proud and delighted to announce the extension of the “KangaROOS – Payton partnership” for a further 4 years... Read more
-
20 Sep 2011
Red or Dead - Winners at Licensing Awards 2011
Iconic Brit brands Raleigh and Red or Dead wins the award for Best Licensed Brand Range ... Read more
-
26 Aug 2011
Ellesse X Piaggio
Ellesse presents the limited edition ellesse x Piaggio Liberty bike... Read more
-
01 Aug 2011
Fina World Championships Come To Thrilling Climax
Final update from the 14th World Championships... Read more
-
07 Jul 2011
Berghaus Athlete Completes Awareness Raising Tour
Berghaus sponsored athlete, Karen Darke, has just completed the ‘B.Braun Fit 2 Wheel’ tour – a special awareness and fundraising event taking place in northern England’s three main spinal hospital units.... Read more
-
31 May 2011
Lacoste teams up with ASOS
This month Lacoste ran a campaign with ASOS.com, our exclusive distributor in the UK for the Tribute collection.... Read more
-
17 May 2011
smart and Boxfresh launch collaboration
Boxfresh are delighted to announce a collaboration with smart, which launched exclusively to the press on 10th May on the South Bank in London.... Read more
-
13 May 2011
Red or Dead Fronts Schuh at Oxford Circus Branch
On Monday 9th May, Red or Dead gave Schuh's flagship store on Oxford Circus a costmetic makeover. ... Read more
-
10 May 2011
A Royal Opening For Speedo House
The new state-of-the-art Speedo house was officially opened by HRH The Princess Royal last month. ... Read more
-
08 Apr 2011
ellesse Launches SS11 Q Feet Toning Shoe
Spring is around the corner in Korea and the ellesse SS11 Q Feet collection has launched into the market! ... Read more
-
04 Apr 2011
Speedo Athletes Dominate British Gas Swimming Championships
Speedo enjoyed a very successful week in the 2011 British Gas swimming championships in Manchester. ... Read more
-
14 Jan 2011
Speedo Makes a Splash with new Sea Squad Website
'Sea Squad' Makes Swimming Fun... Read more
-
14 Jan 2011
Speedo Makes a Splash with new Sea Squad Website
'Sea Squad' Makes Swimming Fun... Read more
-
25 Nov 2010
Leo Houlding completes nine year climbing odyssey on The Prophet
Leo Houlding completes his free climb of The Prophey... Read more
-
01 Oct 2010
New Speedo Triathlon I-APP Now Available!
Speedo I-APP... Read more
-
01 Oct 2010
Berghaus gears up major charity trek
Berghaus Supports Celebrity Charity Trek... Read more
-
10 Sep 2010
Boxfresh Launches into HMV
Boxfresh Launches In HMV With Help From Kano ... Read more
-
26 Aug 2010
Speedo's first Triathlete signing wins the London Triathlon!
Speedo off to Winning Tri Start... Read more
-
26 Aug 2010
Red or Dead Swimwear at MODA
Red or Dead at MODA... Read more
-
19 Aug 2010
Berghaus 'Winning The War On The Floor' on the UK High Street
Berghaus 'Winning The War On The Floor'... Read more
-
19 Aug 2010
Lacoste Launches UK & German Online Stores
UK and German eCommerce Sites Launched... Read more
-
30 Jul 2010
Pentland Continues Its support For Children & The Arts Through START Programme
Pentland Continues To Support Children & The Arts... Read more
-
19 Jul 2010
Kickers Pirate Boot Camp!
Kickers at Legoland... Read more
-
25 May 2010
SPEEDO SPONSORED LEWIS GORDON PUGH COMPLETES FIRST SWIM ON MOUNT EVEREST
Congratulations to Lewis Gordon Pugh..he did it! ... Read more
-
07 May 2010
Phelps Joins Speedos Efforts In World Swim Against Malaria
World Swim Against Malaria 2010... Read more
-
26 Apr 2010
James Ketchell Successfully Rows the Atlantic Solo
James Ketchell Successfully Rows the Atlantic Solo ... Read more
-
03 Mar 2010
Atlantic Rower - 1500nm to go to Antigua
James Ketchell Update... Read more
-
25 Feb 2010
Atlantic Rower nearly 1000nautical miles in - 1700 to go
James Ketchell Atlantic Update... Read more
-
22 Feb 2010
Leading female climber sets off for trip of a lifetime
Leah Crane puts her skills to the test across Europe ... Read more
-
04 Feb 2010
NSPCC Atlantic Rower in his boat Speedo - 502 miles rowed - 2125 to go
James Ketchell - Atlantic Update... Read more
-
18 Jan 2010
Kickers Win Award for Online Advertising Campaign
Colour Me In To Win Campaign wins Award... Read more
-
13 Jan 2010
Solo Atlantic rower in his boat Speedo
James Ketchell - Will be Solo Rowing the Atlantic in his Boat Named Speedo... Read more
-
21 Dec 2009
Mitre team Club Banfield of Argentina are Champions
Mitre team are champions in Argentina... Read more
-
01 Dec 2009
Berghaus Athlete wins Fearless Woman of the Year award
Karen Darke has had her Adventurous Spirit Nationally Recognised... Read more
-
25 Nov 2009
The New Generation
Speedo Launches its most Comprehensive Range of Performance Swimwear... Read more
-
05 Nov 2009
Berghaus help 4000 mile walker
Ed Stafford Attemps to walk the Length of the Amazon... Read more
-
23 Oct 2009
Mitre Boosts intosportcoms Netball Academy
MITRE BOOSTS INTOSPORT.COM’S NETBALL ACADEMY... Read more
-
21 Oct 2009
Mark Schwarzer Joins Mitre
Mark Schwarzer Joins Mitre... Read more
-
13 Oct 2009
Living the brand! – Climbing Mont Blanc with Sir Chris Bonnington
Living the brand!... Read more
-
24 Sep 2009
How Do You Rock Your ROOS?
How Do You Rock Your ROOS?... Read more
-
15 Sep 2009
Leo Houlding And Team Successfully Summit Mount Asgard
Leo Houlding And Team Successfully Summit Mount Asgard... Read more
-
14 Sep 2009
Speedo Extends Partnership With Michael Phelps Through 2013
14-Time Olympic Gold Medalist and Speedo Share Common Goal to Grow the Sport of Swimming... Read more
-
14 Sep 2009
Man's Best Friend
Britain’s original and iconic men's magazine "LOADED" have invited eight top designers to make ... Read more
-
14 Sep 2009
KangaROOS launches Back To School with Quick Response (QR) codes
KangaROOS are going back to school and making things much more interesting... Read more
-
18 May 2009
Leo Houlding announces the start of the Asgard Project
Berghaus sponsored athlete Leo Houlding has announced an expedition to climb Mount Asgard... Read more
-
18 May 2009
Mitre Tops the Chile League
Mitre has been storming ahead in Chile with its local partner securing the soccer kit sponsorship... Read more
-
18 May 2009
Ellesse launches in the Benelux
Ellesse continue its global expansion with the brand now launching in Benelux... Read more
-
18 May 2009
Kickers Presents Random Bandits
An exclusive series of animated short films in association with Modern Toss... Read more
-
18 May 2009
Ellesse Unveils Tennis Art Collaborations
Ellesse, the iconic Italian sportswear brand is celebrating its 50th anniversary... Read more
-
31 Mar 2009
Speedo and British Swimming Announce Record Breaking Partnership
11th March 2009, Speedo announced that its partnership with British Swimming will... Read more
-
31 Mar 2009
Brasher take the top spot!
Walk magazine, the leading official magazine of the Ramblers offers news... Read more
-
31 Mar 2009
Mitre Mission in Kenya
Mitre with its Italian partner is supporting the Italian Charity Organisation, IPSIA... Read more
-
12 Feb 2009
Lacoste Announces Sponsorship Of Australian Open Tennis Tournament
LACOSTE, the French brand founded by the legendary tennis champion Rene Lacoste... Read more
-
12 Feb 2009
El Salvador Sign Mitre as Their Twelfth Man
El Salvador and Mitre have announced a new partnership... Read more
-
03 Feb 2009
Happy Feet
Brasher ensures that you can treat your feet to extreme levels of comfort... Read more
-
03 Feb 2009
2008 – A Fantastic Year For Speedo!
What a year! 2008 marked the 80th anniversary of the iconic swimwear brand... Read more
-
03 Feb 2009
Venturi Netball For Co-operative Superleague
Mitre Venturi netball was unveiled recently at the start of the UK’s new domestic season... Read more
-
03 Feb 2009
Berghaus Supports Prince Harry
Berghaus has joined Prince Harry in pledging its support for a project that unites... Read more
-
03 Feb 2009
Boxfresh Launch Collaboration With Global Underground
Boxfresh, the UK’s leading streetwear brand, has announced a unique music collaboration... Read more
-
03 Feb 2009
20 Boxfresh Tees for 20 Years
Boxfresh turns 20 this year and to mark the 20th Anniversary an exclusive collection of 20 tees... Read more
-
03 Feb 2009
Lacoste Unveils Zaha Hadid Footwear
LACOSTE launches a very special footwear capsule collection for this Spring... Read more
-
03 Feb 2009
Making Light Work of Trekking
Brasher Lithium XCR, launching this month, is the lightest boot in its class... Read more
-
03 Feb 2009
A Feel Good Production
Kickers launches Remix Music Video, the first partnership of its kind by a fashion brand... Read more
-
03 Feb 2009
Ellesse Celebrates & Creates Tennis Art
Ellesse celebrates the brand’s 50th anniversary this year launching a global design competition... Read more
-
03 Feb 2009
Berghaus Walks Into Hong Kong
Berghaus has signed an agreement that will see Berghaus products distributed in... Read more
-
03 Feb 2009
Kangaroos Signs Exclusive Partnership With Walter Payton Foundation
KangaROOS partners with the Walter Payton Foundation in a momentous deal... Read more
-
03 Feb 2009
British Swimming Hero Rebecca Adlington Joins Team Speedo
Double Olympic gold medallist Rebecca Adlington was today announced as the latest athlete... Read more
Expanded site navigation
Site links
Copyright © 2013 Pentland Brands plc. All rights reserved. All trademarks acknowledged. *Pentland is proud to be an investor in these great brands
