14 Nov 2018
ellesse has announced its re-entry into the North American market for AW18. The premium Italian sportswear brand, which has been part of Pentland Brands for over 35 years, will offer limited release footwear and apparel via select retailers including Urban Outfitters and Footlocker, starting in the U.S. this December.
The brand’s new range will tap into its extensive archive and refreshing classic styles as an homage to their storied past, as they look forward to a new chapter in the U.S. The classic ellesse logo is prevalent throughout its seasonal collections. Retro-inspired features such as chunky outsoles, oversized logos, bold branding and more — can be seen in several ellesse styles across men’s and women’s set to hit market through fall and into the spring season.
“Winning with style has always been the hallmark of the ellesse brand,” said Robert Dundon, Senior Vice President of Sales and Marketing for Pentland USA. “Our approach to storytelling through bold color and style will resonate with a variety of consumers here in the United States.”
Available in 55 territories worldwide, the brand enjoys a rich heritage in the fashion landscape and authentic roots in both tennis and ski. Thanks to current market trends in ‘athleisure’, the timing is ideal for ellesse to return to North America.
Dundon added: “We’re looking forward to reintroducing the brand into the market and building ellesse into a truly global sportswear brand.”